A little negativity can go a long way.
As Corey Eridon writes on HubSpot, “Sometimes, it’s good to embrace the negative – whether it’s shutting out audiences, casting a villain or even just a less-than-cheerful attitude.” On that cheery...
View ArticleThe future of advertising looks a lot like PR.
PBS’s MediaShift blog featured a story on native advertising (by Terri Thornton) that provides a good snapshot of where things stand for major brands on this new approach to brand building that exists...
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Storytelling through a variety of channels.
By Mike Bawden Picture this. Sharing relevant data visually is the new shorthand of the web and applications like visual.ly help you make it happen. Check out the website for yourself or look into...
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We’ve seen the enemy – and he kinda looks familiar.
By Mike Bawden Sometimes your competition is not your competition. Competition comes from all quarters – and direct competition is, at times, the easiest to spot. This article in Sales & Marketing...
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